You’ve gotta be ‘new’

Consumers are craving the next new experience, according to

‘the entire world, from emerging to mature economies, is now creating new products, services and experiences on a daily, if not hourly basis, in every B2C industry. Which moves ‘new’ from being a tired marketing ploy by ‘old’ brands (‘new and improved!’), to a genuine, exciting proposition for consumers.’

It’s so hard to grab attention but creating new experiences, new products, a new twist on the old is the way to engage with consumers and keep your brand front of mind. It seems daunting, but really it’s exciting. So many great ideas are yours for the modifying to suit your business/area. Stay tuned as we highlight some of those great ideas here or check out the trendwatching briefing:


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