So according to a new survey on US consumer shopping habits and their opinions of small business:
More than two-thirds say they would prefer to do business with “a smaller local company that may charge somewhat higher prices” than with larger companies that may offer lower prices. This statistic has risen 6% from 2011.
So great news for small local businesses. People want to support you. If you make it super easy with a great in store experience, you can create some real engagement with your brand. Read the full article on BALLE here.
But these figures are from the US. What do you think the response would be like here? Do you think Australian consumers are as supportive of local business?