Here’s a great piece from PSFK on Generation Connected:
Who is Gen C? According to the most recent U.S. Census, this connected generation makes up about one-quarter of the population, owns at least one-third of the tablets and uses 39 percent of smartphones (I am constantly learning from my own daughter on some of the finer points of how to connect ‘better’ J). They are digitally savvy and technology is a huge part of their lives. We asked more than 1,600 of them how they perceive innovation and summarized the findings in this infographic.It is interesting to see how brands matter to Gen C. Not just from a cool branding or marketing campaign perspective either. But increasingly they are choosing products from companies that act with purpose and an aim for creating a positive impact on society; companies that are innovating for the social good. I have to say I am glad to see this – in essence they care about brands; not just product features (although the product has to fill a need); and they stand ready to be engaged with the brand, if they love it.