According to UK research, up to a third of females surveyed hate shopping for clothes. Why?
Several factors contribute to the shopping dissatisfaction. The survey found that nearly half of the 2,000 women polled were intimidated by staff that they find patronizing and snooty; 44 percent of them say they felt looked down on in high-end stores; and 38 percent said shopping was daunting because nothing looked or fit right. (Source: http://www.retailcustomerexperience.com/article/200839/Retail-therapy-untrue-UK-survey-shows)
But doesn’t this create a great opportunity to stand out from the crowd? Having friendly, approachable staff and helping women find clothes that will look and fill great is a sure way to win loyal customers.
How do you ensure a great in store experience?