With Australia a little less scathed with the GFC than other countries around the world, many global retailers are setting their sights here for their next store openings. Look who’s just announced they are on their way:
- Yoghurtland is a US based frozen yoghurt franchise. They have just opened a store in Cambelltown, Sydney and plan to open about 100 more in the next 3 years.
- US furniture manufacturer Blu Dot has opened its first store in Sydney.
- Tom Ford clothing is looking for sites in Sydney and Melbourne.
And that’s just in the last week!
With more and more international players looking to expand here, it is more important than ever to increase your engagement with your customers. Make them advocates for your brand.
Do you have a brand experience plan? How are you regularly connecting with your customers and reminding them of the great service you offer? Consumers want to support local businesses, but you have to make it easy for them.
If you need any assistance in getting your branding together, we can help. If you need to define your brand values, make sure your branding is across your whole customer experience or need to generate activities to engage you customers, let us know.