If you’ve been reading thelocalexperience for awhile, you’ll know that we advocate for play. Having fun is a great way to learn and emotionally connect with what you are doing. So it makes a useful tool for businesses to use to engage their customers in their messages.
So I was thrilled to hear a fabulous speech from Jenny Grey, CEO of Zoos Victoria the other day talk about the lessons about life and leadership that visiting a Zoo teaches us. Zoos need to be fun, engaging places to learn – and to survive financially they need people to not just visit, but take an active interest in what they are doing.
Zoos Victoria has undergone a massive transformation from a caged animal attraction to achieving its vision ‘to be the world’s leading zoo-based conservation organisation.’ Jenny says having a strong vision is critical to any business.
‘We have understood that we have key competencies that are valuable in fighting the loss of species. Our promise of “Fighting Extinction” is galvanizing our conservation work.
Captive breeding and care of threatened species.
Inspiring 1.89m visitors to take action.
Advocacy for wild life and wild places.’
They have set a big goal, based on where their strengths lie and realigning everything they do to achieve it. It’s a big task, but possible in all businesses. Jenny’s advice for achieving a new vision:
To make a Vision live in an organization I would advise:
Encourage full participation.
Talk about it to every-one, all the time.
Start implementing immediately.
Focus on committed implementation.
Start at a high level but get into the detail.
Get the basics right.
What’s your business vision, or precinct vision? Is it big enough? Is it fun, engaging and something people can believe in?
If you need help, we still have a few places for our end of financial year sale. Book a 2 hour review of your marketing plan before June 30 and pay only $100 (normally $250). Email us for details.
Thanks so much to Jenny Grey for sharing her wisdom and enthusiasm for what she does. Having a dynamic vision and making it fun to associate with your business is a winning combination (note: fun doesn’t have to mean frivilous, in the Zoo’s case, it’s a serious message with fun ways to engage in the story of it).
Tell us about your vision and how you are making it fun in the comments below.