I’ve been travelling around a bit lately and seen some really great places and retail spaces. It’s so interesting to experience what others are doing. And it can be so important to stop occasionally and admire what’s around you, and look at your own area or business in new ways.
So here goes. By no means an exhaustive list but a start:
Campaigns and engagement
I was having a chat to some retailers about loyalty the other day. I still think the Singapore coffee card example is a great idea for moving consumers around different parts of a street (but have had no brave takers to try it here…want to be first?). But I’ve also been looking into online loyalty programs. I found Punch Tab, would be interested to hear who else has tried it out. You can also run competitions via TigerPistol on social media, just like Goldsborough Lane have
We’ve noticed some happenings in Bridge Rd Richmond to fill some empty shop fronts. The people responsible are Pop Union. I’m intrigued and will report more!
Everyone is ‘popping up’ – from museums to learning centres in Melbourne’s outer easter suburbs.
My local area has been trying out some new things. There’s been a busking festival. And they are now on facebook, which is a great way to share what all the businesses in the street are doing and grow your fan base.
I love capturing moments with my camera. Here’s a collection of photos from inside some of Melbourne’s top retail spots.
Other interesting things
Also on funding, a pool funding model for small business was discussed at the Business for Local Living Economies Conference recently. Would it work here? Interesting to see how where this one goes…
And finally there’s a new leader at the helm of Destination Melbourne. Laura Cavallo took over from Chris Buckingham earlier this month and has penned her initial thoughts here: http://www.destinationmelbourne.com.au/2013/07/initial-thoughts/ I was fortunate to hear Laura talk about her new appointment recently and the possibilities for destination planning and management. Passionate people are exactly what cities/places need to thrive. Watch this space I’d say.
And lots more. It was lovely to visit Ballarat and its new museum of democracy (must stay longer next time) and visit Hamilton and it’s retailers for the first time. I’ll be back! Want to keep up with what I’m spotting? Like thelocalexperience on facebook…and we are pinning as well at http://pinterest.com/ifcreativeau/
Had any great local experiences lately you’d like to share? What’s inspiring you right now?