It’s crucial that you understand what’s happening in your business. We all know that. So accessing meaningful stats can be huge in helping with your decision making.
We’ve tracked down a few interested pieces of statistical info that could help you.
Your Suburb Your people
Recruiters SMAART Recruitment put together a snapshot report of their local council area – Monash. It’s a very comprehensive but incredibly easy to absorb report. Really handy for showing you what happening in your local area, with business and the population. It shows you exactly what understanding and applying the right stats can do. It even goes through the social media uptake of the big local businesses. Contact James for a copy.
These guys are the experts in populations statics. The team’s latest project has been building highly detailed population forecasts for the whole of Victoria, NSW and the ACT at the CCD (Census Collection District) level and smaller. They can help you understand and apply stats.
This is US based but an interesting idea and could be applied here. If every household in your neighbourhood spent $10 more locally, what would that equate too? Seeing the figure makes it worth fighting for. Hint: for the Australian version, enter your postcard on the ABS Census page (see below) to get your household numbers then times it by 10 and that’s the extra yearly spend possible if every household spent $10 locally. Feel free to share your $ amount in the comments below for inspiration.
And of course the mother of all statistical sites – the ABS. The census data site is so helpful to pin down who your neighbours are. Click on the map to narrow down your selection and you can even search by postcode. This is your first port of call for starting on your statistical journey to understanding your customers, your business or your local area. Dive in and see what you find out.
We would love to take some of the work done in the US on analyzing a local businesses impact on the local economy and apply it to Australian circumstances. Do you know an economist who’d love to take on this challenge with us? Feel free to get in touch and let’s see how we can partner.
Cultivating Place 